Strategic Thinking
Resources, Technology and Strategy
Over the past decade, the Resource-Based Perspective (RBP) has become a dominant force in strategic thinking.
Mapping European Security After Kosovo
This study provides new horizons on how Kosovo has shaped the new Europe - breaking down traditional assumptions in the field of security studies by sidelining the theoretical worldview that underlies mainstream strategic thinking on events in Kosovo.
Masters Of War
This study is based on a detailed textual analysis of the classical works on war by Clausewitz, Sun Tzu, Mao Tse-tung and, to a lesser extent, by Jomini and Machiavelli.
Brand Choice
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.
Security Strategy and Transatlantic Relations
In this much-needed study of current strategic thinking on both sides of the Atlantic, a diverse collection of leading European and American analysts are assembled to tackle key questions that remain unanswered in the existing literature: how much do new security strategies signa
Strategic Thinking & Entrepreneurial Action in the Health Care Industry, Volume 6
Increasingly, there is a need for managers operating in the complex and dynamic health care environment to better understand the competitive nature of the health care industry and the opportunities that potentially exist within it.